The theme this year is Rebuild Together – encouraging people to respect communities, buy local and protect nature. Look to the menu bar for this year's stories. 

After COVID-19 halted travel globally and as we see countries reopening to tourism, this is our chance to consider making meaningful steps. We know that tourism has a footprint, so it’s important that when we do travel, we make it count. Rebuild Together focuses on the benefits tourism can bring, when going on holiday a few simple choices can help us have a positive impact on the local communities and nature in the destinations we visit.

Last year's campaign theme was Reduce, Reuse, Recycle. You can read the inspiring stories from the 2019 campaign showcasing how the travel industry is taking action on this theme.

We hope these stories help to inspire change.