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Porto Antico of Genoa

Porto Antico of Genoa — eradicating plastic water bottles

Genoa’s redeveloped port area is minimising single-use plastic to improve the environment for locals and visitors alike. By removing the need for plastic water bottles, the campaign, developed in partnership with utility company Iren, hopes to not only reduce the amount of plastic waste but also reduce the negative impact of the plastic production process, waste collection and disposal.

Three public water foundations discourage visitors from buying plastic water bottles, and temporary fountains are installed for significant events and concerts. An advertising campaign took over key billboards in the area and highlighted the location of the fountains to raise awareness. A line of personalised refillable water bottles have been created in partnership with a local company Teksea, and are available in shops that also have filtered water dispensers so customers can fill up immediately.

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