Travel Matters – communicating sustainability
Travel Matters make it their business to not only organise holidays which minimise on negative impact whilst maximising on quality but to educate their customers as to how they can continue to make a difference in their future adventures.
Their Make Travel Matter campaign encourages travellers to make more conscious decisions during their travels and to be more pro-active in relation to the idea of protecting the environment and the communities they encounter along the way.
The campaign sets out to demonstrate how behaviours when we travel, can make have a positive impact on the people and places we visit and spend our time in. To support this, they have developed a downloadable guide ‘A Responsible Global Tourist’s Guide’ to support customers become more responsible global tourists.