Welcome to Make Holidays Greener

Make Holidays Greener is ABTA’s annual campaign, in partnership with Travelife for Accommodation, to encourage holidaymakers and the industry to create better places to live in, and better places to visit.

See below the different ways in which your business can get involved. For holidaymakers looking to make a pledge to take positive social and environmental action, go the holidaymaker page.

ABTA Members can access support on developing a sustainability approach that’s right for their business on the ABTA Member Zone.

The theme for this year is Rebuild Together

The theme this year is Rebuild Together – encouraging people to respect communities, buy local and protect nature.

After COVID-19 halted travel globally and as we see countries reopening to tourism, this is our chance to consider making meaningful steps. Rebuild Together focuses on the benefits tourism can bring, when going on holiday a few simple choices can help us have a positive impact on the local communities and nature in the destinations we visit.

Read Rebuild Together stories.

Travel businesses

If you are a travel business and would like to participate in the campaign, register your interest.

Destination tourist boards

The most successful sustainability initiatives are often led by forward-thinking tourist boards, bringing stakeholders together for the greater good. If you are part of a tourist board with a strong commitment towards local sustainable development, we’d love to hear from you.

Register your interest.


Whether you’ve just started your environmental journey or consider yourself a sustainability pioneer, Make Holidays Greener is a great way to motivate staff, get insider tips, educate guests and inspire others. If you own or work for a hotel that has done something to embrace the Rebuild Together theme, we’d love to hear from you.

Register your interest.